When helping my dear coworker Dina pick courses for school she asked me if I took "Advertising & Society". Well, I did take that class and decided to share one of the most memorable readings from it with Dina and the rest of the FactSnackers. The picture above is Karolyne Smith from Salt Lake City, Utah. She decided it would be wise to auction off her forehead on eBay.
Karolyne was searching for a company that was willing to pay $10, 000 in return for her tattooing their company's logo smack dab in the middle of her forehead. A few days after the posting on eBay she appeared on CBS's nightly news and a variety of different radio shows. In addition, it was took the number 2 spot on eBay's list of most watched items.
Now what would possess someone to want to permanently brand herself for $10, 000!? Well her son, that's who. She wants the best for him including sending him to college and allowing him to be the best he can be. She is quoted saying the following:
"I really want to do this. To everyone else, it seems like a stupid thing to do. To me, $10,000 is like $1 million. I only live once, and I'm doing it for my son ... It's a small sacrifice to build a better future for my son."
Now I realize that college and raising a family can be quite costly but I think there may have been better-and less drastic- solutions to this predicament. The tattoo parlor "SI TATTOOING" actually spent 7 hours trying to convince her to not go through with it.
So which company ended up dishing out $10K!? Drumroll please...
PS: Dina if you enjoyed this post, I recommend the course :)